How to add Instagram captions to your videos

New on Instagram – Add 'Captions' to your videos!

New on Instagram – Add 'Captions' to your video stories!

Instagram have just launched a new feature and it’s one you definitely want to know about! How you can quickly and easily add ‘captions’ to you videos! Check out this video and find out more …

Captions not only make your videos more interesting, but the make them more accessible. This feature is definitely worth your attention, check it out!


Digital Health - Kevin Mitchell - Border.Digital

What is Digital Health?

What is Digital Health?


We are working online, working remotely and relying on digital/online channels in ways like never before. Digital and online media hasn’t simply evolved from a tech headache to a key asset, but it’s now the cornerstone of an organisations visibility, operation, marketing, business development and growth in our sometimes distant yet connected world. With that, ‘digital health’ is more important than ever.

This isn’t new concept or buzzword, it’s a real requirement for organisations to be in a position online to not just be seen effectively, bur to compete and stand out ahead of local and national competitors across the web!

Digital Health?

With over 18 years working in the industry from web and app development to integrating online systems, creating content and social media marketing, I know first-hand the challenges and the opportunities available to business online and I know the how many push on and disregard the health of their setup and the huge benefits it brings.

Digital Health is more than the use of online tools and services. It’s that they are connected, how they have been setup, how they work together with with your website, how prepared you and your business are with your online tools and how this all works together to work for your business and enable to you to really take advantage of todays intelligent, connected world.

Get your FREE Digital Health Score online now!

Athletes cannot compete unless their mind and bodies are truly prepared, connected and working together.

THIS is Digital Health.

It affects and impacts everything for you business online from its visibility all the way to effective ability in converting prospects into customers no matter your business.

Your Digital Health

Performance
  • Website speed
  • Website integrations
  • Social media channels
  • External tools & properties
  • Email marketing
  • Analytics and reporting
  • Team training and comfort

Discoverability
  • SEO
  • Search performance
  • Local business search
  • Online reviews
  • Maps and location

Social media
  • Social media ‘business’ setup
  • Shop integration
  • Social media usage
  • Social media connectivity
  • Content and creation

Conversion
  • Social marketing pixels
  • CRM
  • Automation
  • Social media messaging
  • Website calls to action & Landing

With digital health, your presence and activities online support each other and all actively and passively work together and support your business goals.

There’s nothing ‘buzzwordy’ about that – Digital health is serious stuff for any business today!

If you are unsure about the next steps to Digital Health or to get an indication of your organisations Digital Health, I have built a FREE online Q&A test where you can get an instant score right now.

If you want more, you can request your own Digital Health Report your organisation can take; an effective roadmap to focus attention where it matters, get healthy and drive results online.

Take the step towards Digital Health – Get your FREE Digital Health Score online now!


Facebook Pages Experience

The New Facebook Pages Experience Is Here

The New Facebook Pages Experience is here!

Good news ahead … We’ve all had challenges using Facebook Pages, even me, where the simplest of tasks on regular Facebook seem a million miles away on Facebook Pages. Sometimes there’s a reason for that – Pages are not the same, but other times Facebook Pages is just a royal pain. It seems this is about to change with the launch of the new Facebook Pages experience by Facebook! Let’s see what this brings!

Facebook Pages Experience

The whole promise behind the redesigned Facebook Pages experience is that is makes is simpler for public figures and creators to build community and achieve business objectives, including:

  • 'Likes' are going away and being replaced by 'Followers'
  • A redesigned layout that's simpler and more intuitive
  • A dedicated news feed to discover and join in on conversations, follow trends, interact with peers, pages and of course your fans
  • A new text based Q&A format
  • Makes it easier to navigate between your personal profile and Pages
  • More relevant notifications with actionable insights
  • A collection of safety and integrity features to detect spam content and impersonator accounts
  • Improved Page management tools with varying levels of access to manage Page tasks securely.

Easier Page Management

On the face of it these updates certainly do sound like the are going to make things easier and going by the feedback from some admin users, these changes are great! A lot of these changes are being rolled out right now.

How do you get it?

You won’t need to do anything. This rollout is happening now and will be pushed to you in time automatically. I appreciate some may be a little nervous about change but do not worry – keep connected and I will update you as soon as I see it!

Don’t forget, if you are stuck or have any question, drop me a message or connect over on social media.


Local SEO

Why Local SEO is critical to business in a #shopLocal world

Why Local SEO is critical to business in a #shopLocal world

All too often we talk about SEO (Search Engine Optimisation), the methods used to be seen in search engines like Google and becoming the top search result when people type in relevant search terms, but little do we focus on how to achieve this at a local level. Strangely, it’s easier and a lot more important than some may realise, and can get your business #1 on Google at a local level!

Being seen, known and a choice is always a priority for local business but in our new world of online, #shopLocal and competition, Local SEO is an absolute must! With tools available to make a real difference to business on Google, Bing and other local search engines, it’s time to get your business optimised and reaching your local customers.

Local SEO

In 2020, 46% of all search in Google had a local intent. I could go on and talk about how this equates billions of searches but that doesn’t matter locally. But what does matter locally, to you, is that nearly 50% of searches that happen in your area are by people looking for results in your area. Additionally, these users have a higher typical intent to purchase and mobile users are 35% more likely to progress to an in-store visit!

Local search users are ideal for your attention making Local SEO paramount to your local business.

Optimise your business SEO for the ultimate in local business results

What is local search

This is a good question. It may sound like it’s something different to normal search, but it isn’t. Local SEO refers to the process and results of ‘optimising’ your business online presence to attract _more_ results for your business from local searches.

When someone uses Google to search, Google automatically checks their location and uses this as part of many, many factors to deliver relevant results. When the intent of that search is one that matches locally, they will show these in the Local Snack Pack; a special area at the top of the search results on desktop and on mobile.

Local snack pack SEO

Google Snack Pack is a boxed area that appears on the first results page when a local online search is made through Google’s search engine. The Snack Pack box displays the top 3 local business listings most relevant to the search enquiry. – Google

As you can see, this means you can get your business at the top; front and centre, the TOP in Google Search for your local customers.

Optimising for local Search

Okay, you should now be thinking “We need this” and you’d be absolutely right! Local SEO is perhaps the singular most important thing you can do for your business to optimise organic results and attention for your business today. But how do you approach it?

Seek Support

Firstly, if this is something you may want help with, check out my Local Business Centre where I offer this and other services specifically for local business.

Business Listings

Search engines like Google and Bing have business listings within their product. These connect to their search results, map services and a lot more. Head to all these search engines and get your business listing officially updated. At the very least, check the name, address a phone number (NAP) and that any other visible citation is up to date!

Business Listing Posts

Some search engines will offer the ability to post on your business listing. This is FREE, hugely powerful and means you can post offers or updates that will appear alongside your local search results!

Map Services

If you just think being on Google Maps is enough, this is a wake-up call. People today seek directions and local information in a variety of ways including voice assistants on their phones (Hey Siri, Okay Google, Alexa …) or in their homes, social media, local directories, etc and your NAP or even full business information are displayed on these services from relevant sources. Ensure you have spent the time checking business citations and getting your business details updated across all relevant platforms where possible. Someone asking for a local business on Siri won’t display your details from Google!

Social Media

Users today access and engage on various channels to investigate, research and reach out to a business. For this reason, your business profile needs to be up to date and optimised to capture viewers and drive action towards your business.

Reviews

There’s nothing like some form of social proof to build authentic buyer confidence and boost SEO. Reviews also help build positive algorithmic relevance that your business is a top result. Google, Bing, Facebook and others all offer some form of a review or recommendation feature. For Google, your Reviews are displayed alongside your search result! To really power this, remember to ask customers to leave a review across your channels and do not forget to engage with their review!!!

Your Website

Traditional SEO comes from your own website; your on-page SEO and the same is true today only the effects are amplified for Local SEO. Depending on if your business has one location or several associated locations, you’ll want to ensure your website is built correctly and enabling you to manage the following:

  • H1, H2 and H3 tags appropriately.
  • A matching keyword in your title tag
  • A matching keyword in your URL (aka the full web address)
  • Always short, structured and succinct URL’s
  • A readable, enticing meta description
  • Open Graph tags are clear and relevant per page
  • Using relevant scheme markup on each page

Whilst some of the above works at a technical level to present, balance value and overall weight of the webpage to the search engine algorithms, others are designed to be positive, visual cues for users when they see your result online. There’s no point being #1 if the information is poor and/or uninteresting!

Website Content

Fundamentally, it can be really difficult to be found online for keywords, terms or phrases if you are not using them on your own website. The more quality content on your website around the words greatly increases your footprint and relevancy which in turn will help optimise your business results. This tip works for overall organic SEO but again it adds strength at a local level. When you compete for local search results against other businesses in your area, you want your details to be optimised and to appear ahead of everyone else!

The easiest way to approach this is to write content on a news or blog section on your website. Do this…

Get local, now

I cannot emphasise enough how beneficial Local SEO is to your business and how adopting the above will greatly improve your results in Google Search, Bing, social media and a lot more.

It may seem a lot, but these recommendations and actions should be part of the ongoing process for your business success online – even local businesses that do not sell online NEED success online.

Start slow or ask for help. Get your listings updated, at least your NAP and begin sharing more content, even small articles and updates. Just doing that is a huge start and can really help you on the path to Local SEO success!

More Local SEO

If you have any questions at all, drop me an email, reach out on my social media or signup to my email list for key updates.

If you would like support designed specifically for local businesses including Local SEO Search and Optimisation, check out the Local Business Centre for more.

Let’s optimise your business SEO and more for the ultimate in local business results


The Instagram redesign you need to know

The Instagram redesign you need to know


For the first time in years, Instagram are rolling out a redesign of its Home Screen. I wouldn’t normally have much to say about a design change like this but these changes relate to key content and business features that have been active for a while… This move is a loud call of their importance to Instagram and also for you!

This new change brings Reels and Shop tabs up front on the Home Screen and the Likes and Create tabs moving up next to the direct messages inbox. That’s right, the Reels and Shop tabs have been given prominent space up front in the Instagram app.

“We don’t take these changes lightly – we haven’t updated Instagram’s home screen in a big way for quite a while,” head of Instagram Adam Mosseri wrote in a blog post. “But how people create and enjoy culture has changed, and the biggest risk to Instagram is not that we change too fast, but that we don’t change and become irrelevant. We’re excited about the new design and believe it gives the app a much-needed refresh, while staying true to our core value of simplicity.”

– Instagram

This is why it’s a big deal. This is why it’s worth your attention. Let’s look at these in a little more detail.

Shop Tab

Instagram (and Facebook) have been working on its Shops product for some time now and launched it earlier this summer. Shops provides a dedicated page for you to list products and either link out to your e-commerce store or handle a transaction directly within Instagram/Facebook. You can even connect your ecommerce system (Shopify, BigCommerce, CommerceHub, Feedonomics, …) automatically update products in to Facebook/Instagram shops and reduce a huge amount of setup and admin.

Shops is a big deal. Having the ability to reach customers, showcase a product and convert that attention into a sale is the holy grail of social commerce.

Note: Shops is now on the Home Screen of Instagram!

Reels Tab

Reel is Instagrams answer to TikTok, a way of creating short, entertaining videos on Instagram and pull the TikTok generation back to Instagram. Having only been launched back in August, Reels being promoted to the Home Screen of the Instagram app strong signal. IGTV, Instagrams *long form* video feature was launched back in 2018, but has never featured as prominently. This is a clear signal that short, entertaining video on instagram is very much here to stay!

Note: Reels is now on the Home Screen of Instagram!

Read the Instagram Signs

Many “social media experts” will try and tell you the secrets to win on Instagram. Some advice can be really helpful but a lot of it is just generalised behaviours, hard work and consistency. This announcement and change from Instagram is something completely different – Instagram themselves have just told you where to focus your efforts in the year ahead!

Go create!


Hashtag on Facebook – Yes, it’s a thing

Hashtag on Facebook


Unless you have avoided Social Media of any sort, you will surely be aware of the humble #hashtag. Hashtags have been around since the dawn of social media and pretty much powered topic discovery and search for many, many years. Now, in 2020, including #hashtags in your Posts has become a must have for your Facebook Business Page!

Wait, what is a hashtag?

Hashtags are simply key words and phrases that are preceded by the ‘#’ character. Type any word or phrase with # at the beginning and #you #have #createdAHashtag.

“Hashtags turn topics and phrases into clickable links in posts on your profile or Page. When people click a hashtag or search for a hashtag, they’ll see a results that contain the hashtag so they can learn more about topics that interest them.”

By turning a word of phrase into a hashtag on your Post greatly increases visibility and discoverability of the Post – golden! This helps amplify your posts in search results and topical conversations all by simply adding in the # character.

Hashtags and your business

There are many tactics for the type of hashtags you may use for your business posts and ultimately they should fit your wider post and business strategy. They can include key #product words, #brand names, #location and even #topicalSentences where they are of relevance at any place or time. You can make up your own hashtag or join in on already active hashtags. There’s no _technical_ aspect required, just be relevant and don’t fill up the entire post with hashtags, as that can be annoying for users to read.

If you are a little stuck, just ask for some guidance.

Hashtags and Facebook Search

The big deal here is that Facebook quietly launched an update to Facebook Search which took into account any hashtags that were used on a post. This seemingly small and irrelevant update would pass some users by without a thought but in reality this humble hashtag update on Facebook adds a _huge_ amount of relevancy and weight to search results.

This means a well used hashtag can drive your organisations Facebook post up to the top of the search results!

And this isn’t just for _new_ Facebook posts. This works for ALL Facebook posts past and present. If you gave ever used hashtags in the past, those posts will already be set to take advantage of this.

If not, it’s certainly worth checking what keywords and terms already work online (check Google Analytics and Google My Business!) and invest a little time in updating old posts to include some hashtags!

On more thing...

Just remember not to add too many hashtags per post. A couple of well selected hashtags is all you need. Seriously. There’s plenty evidence that too many hashtags on a single post can damage reach and engagement.

Until then, there is no way I can talk about hashtags and not share one of my favourite videos on this topic from back in 2013! 🤣


Facebook & Instagram Shops

Facebook & Instagram Shops


Facebook have introduced a major new feature and opportunity for your online business with the launch of Shops on Facebook and Instagram. With Shops, you can set up a FREE storefront for your business and extend your use of social media into an intelligent online shop! This isn’t just an important step for businesses due to social distancing regulations but it opens a world of new opportunities to business large and small.

E-commerce goes social!

Balancing the blend of social community and commercials are something businesses and teams can be challenged with; converting social attention into commercial results. Facebook have now given businesses the tools to socially engage and sell online within social media activity!

Your posts can be tagged with your products, linking users straight through to your Shop where they can view, order and pay for the products quickly and easily.

Even better, this all integrates with Facebook and Instagram Live and customers can even integrate with WhatsApp, Messenger or Instagram Direct to ask questions, get support, track deliveries and more.

Your online shop

Facebook and Instagram Shops can be setup in a few ways depending on your current setup and needs wether you already have an online shop already or you are new to the world of e-commerce. No matter your current position, getting setup or integrating your current website shop is simple.

New to e-commerce?

Facebook Shops is all you need to get setup with an online shop. From listing your products to processing fee’s and receiving delivering orders, it can all be process through Facebook Shops with no need for you to think about the technical setup.

E-commerce Businesses

For Small Businesses with an online shop already in place, there’s a few paths to get going quickly.

If your current online shop is powered by Shopify, BigCommerce, WooCommerce, ChannelAdvisor, CedCommerce, Cafe24, Tienda Nube or Freedonomics, chances are you can integrate your current online shop to Facebook Shops! This means your products can all be connected with little setup and you can continue to work and offer products across your website, Facebook and Instagram!

Payments and Fee’s

Shops for Facebook and Instagram are FREE, however if your Shop processes the order payment on Facebook or Instagram, there are some standard processing fee’s which will apply. Check your Commerce Manager for the latest fee details.

Loyalty Program, WhatsApp and more’s to come!

A loyalty program scheme is also in development to offer earned rewards for your customers along with Shop integration into WhatsApp, Messenger and Instagram Direct for customers to buy direct there too!

Where to start

Head over to your Facebook Page and check if you Page is eligible. For more details, check out the  Business Help pages here.


Messenger Rooms by Facebook

Messenger Rooms by Facebook


Facebook have launched a new feature to it’s Messenger platform and it’s arrived at the perfect time. Messenger Rooms is a new group video chat feature and is placed to compete with services like Zoom, Skype, Google Meet and Microsoft Teams that enables up to 50 people to join a video call with NO time limit – even if they don’t have a Facebook account!

With the increased need for video communication in our lives due to the Coronavirus epidemic, new ways for teams, friends and families to connect is definitely welcome and with some platforms requiring additional software to run, Facebook’s decision to offer Messenger Rooms to users with NO Facebook account is refreshing to say the least.

Facebook have also stated that they plan to offer ways to create Rooms from Instagram Direct, WhatsApp and the Portal smart display and include 14 camera filters and changeable backgrounds.

How to create a Messenger Room


Creating a Messenger Room from your mobile device is fairly straight forward:

  1. Ensure sure you have the latest version of the Facebook and Messenger apps
  2. Open the Messenger app.
  3. Tap the People tab at the bottom right of the screen.
  4. Tap Create a Room, and select the people who you want to join.

To share a Messenger Room with people who don’t have a Facebook account, share the link with them.

Top Tip: You can also share the room in your News Feed, Groups and Events!

Rooms Vs The Competition


Although the release of Messenger Rooms and that users don’t need a Facebook account to join a Room it is very welcome, but this doesn’t make Messenger Rooms the all out winner.

Firstly, for some there’s still the idea that Facebook Messenger is a personal tool and have concerns about mixing their Facebook account with business activity. Whilst these users are right to draw lines between work and personal life, there are NO real reasons to be concerned here, imo.

Secondly, platforms like Zoom offer an incredibly fast video platform with an incredibly low delay between users video feeds. You can also integrate computer screen and additional software services to really power a rich, professional video / webinar experience.

How any platform fits your goals ultimately depends on the conversation.

In reality, Messenger Rooms places itself in amongst a variety of group video platforms at a time when we most definitely need it, be it at home or work.

What do you think? Have you used it already at work or at home?


Fundraising on Instagram

Fundraising on Instagram

Fundraising on instagram


Fundraising is always a challenge for 3rd sector organisations and as the world changes towards one of more online for engagement, it’s important to not just reach and engage audiences about fundraising events but to turn attention into immediate fundraising opportunities.

To help, Instagram have launched some incredible new features to help fundraisers use their social media channels and LIVE events to drive immediate fundraising opportunities!

Donation Stickers

Create an Instagram sticker for your charity for people to tap and donate!
👉 https://help.instagram.com/2031680250470701

Livestream Donations

Run an Instagram Live “Fundraiser” and have viewers donate live!
👉 https://help.instagram.com/524668988444724

Profile Donation Button

Don’t forget to add a “Donate” button to your Instagram Profile!

 

Please share far and wide and as always, if you have any questions please contact me, hit the chat button or reach out on social media.


Top Tips: Working From Home *Updated*

TopTips: Working from Home *Updated*


With a whole host of radical measures put in place to help our country and world tackle the outbreak of COVID-19, working from home has become a new thing for many and even a must for some working to keep their business afloat.

As a bit of a digital nomad, I’m used to working in several environments. From the office, to home and even in a remote location in the Scottish Cairngorms; technology enables me to work almost anywhere.

Don’t worry if you are finding the change difficult, you are not alone. It isn’t always easy and keeping spirits up at this time can also be a challenge.

To help, I have put together my top tips to help you work from home.

Please share far and wide and as always, if you have any questions please contact me, hit the chat button or reach out on social media.

I hope these tips helps working from home by giving a little guidance and comfort. It can be challenging and new habits will form, but that’s all okay. I recommend you use this as a start and find your way of working from home effectively during this time.

– Kevin Mitchell

Additional WFH Resources


Updated 11th May 2020