VIDEO FOR ONLINE & SOCIAL MEDIA
Video content & social media stories for your business

Video is recognised as the the best method of driving attention, engagement and conversion online. From showcasing business to telling stories that drive positive sentiment, video is the tool to gain attention and drive action online.

Video is more than what it seems ...

79%


of executives say they would rather watch a video than read text

55%


of consumers use videos to make purchase decisions

92%


of people watching video on a mobile device will share it with others

71%


of consumers prefer video over any other marketing content

Creating video for your business can take any, powerful forms


Todays audiences expect more from video and simply approaching video in a traditional manner does not work for all.

Social Media

Client nights (and events) are key to businesses showcasing their experience and offerings. With the Sandman Signature Aberdeen Hotel, we captured the energy of the evening to bring it to a wider audience across social media.

This video was designed to encourage discussion and engagement from those who could and could not attend, driving a level of social proof and excitement towards their offering.

This video was used across social media.

Promo Story Telling

With an increase in social media attention and engagement, shopping centre Bon Accord wanted to bring their Christmas ad campaign to social media.

As a video series, we told the story of Bon Accord at Christmas. From the lighting, the decorations, activities and importantly the relationship locals had with it marking the beginning of festivities.

This video was used across social media.
The original campaign won a national retail award.

Showcase

With a new hotel in the city of Aberdeen, Sandman Signature wanted to create a video that could showcase the new hotel and the facilities whilst telling the visitor story at the same time.

By combining a corporate and social story-telling approach, this video progresses through a visitor experience to key business information and highlights.

This video was used at events and on social media.

Event

With event marketing taking many forms on and offline, capturing attention towards an event is the challenge. By embracing themes and story-telling, we worked to capture attention and deliver the events message.

With charity WeToo, we used the events theme (Back to the Future) and key visuals (the Delorean) to capture viewers attention and transfer that attention over to the events information.

This video was used across social media.

Make video work for your business

Every video I make is prepared with my experience and understanding of online video and social media.
This approach means your video is designed to work for your business and as part of all other online activity, as it should be!

Special: COVID Safety & Guideline Videos for Business


When it comes to illustrating the COVID safety measures in place at your organisation, video is the best tool. Provide a clear, calm, illustration of the the process and expectations for clients and visitors that delivers the confidence and trust needed at this time.

EXAMPLE: The House Spa

Reopening after lockdown, The House wanted to clearly and calmly communicate the protection and procedures put in place as part of their COVID measures.

The video was designed from the perspective of the visitor, walking through and illustrating the process and measures to enure clients and friends were aware and comfortable with the various levels of protection put in place for safety.

This video was used across the website and social media.

Enquire now and let's talk about video for your organisation ...


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If you are looking for further information on this or anything else related to digital and social media in your business, contact me now and let’s find out more.

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