Facebook, Messenger, Instagram & WhatsApp - The Next Chapter
A New Chapter
There’s been plenty change at Facebook over the years, non so big at F8 2019. With privacy concerns plaguing the company and new negative fallouts happening regularly, it was clear the company needed to make a change. Social media is not just about it’s users, it seriously BIG business and remaining relevant and trustworthy is important. Over the last few years, Facebook and Instagram has been a huge opportunity for businesses prepared to invest. Over time the gap between those businesses winning on Social Media and not has gotten wider and wider with some businesses complaining that their reach was gone and others embracing ad platforms and quality, engaging content to reach prospects and audiences like never before. But user behaviour has been changing. With the growth of messaging platforms like WhatsApp and Telegram, users were engaging elsewhere and not on their social media timelines. THIS is where Facebook have pointed their sights, pointing the company and all of their social media properties towards the next chapter of user interaction and engagement on social media and online.Let’s Talk Business
Whilst the big statements and coverage at F8 was around changes to design and features of Facebook and Messenger, it was clear to me that Facebook have aligned their properties very carefully and in a way that very much supports business. For simplicity, let’s split this into three pillars:- Wide Community
- Close Circles
- Business Engagement
- Wide Community – Facebook
- Close Circle – Messenger
- Business Engagement – WhatsApp
Facebook - Wide Community
Messenger - Close Circle
WhatsApp - Business Engagement
Kevin Mitchell
Digital Marketer & Creator. Supporting organisations & teams on award winning content, digital & targeted content marketing.
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