Facebook have introduced a major new feature and opportunity for your online business with the launch of Shops on Facebook and Instagram. With Shops, you can set up a FREE storefront for your business and extend your use of social media into an intelligent online shop! This isn’t just an important step for businesses due to social distancing regulations but it opens a world of new opportunities to business large and small.

E-commerce goes social!

Balancing the blend of social community and commercials are something businesses and teams can be challenged with; converting social attention into commercial results. Facebook have now given businesses the tools to socially engage and sell online within social media activity!

Your posts can be tagged with your products, linking users straight through to your Shop where they can view, order and pay for the products quickly and easily.

Even better, this all integrates with Facebook and Instagram Live and customers can even integrate with WhatsApp, Messenger or Instagram Direct to ask questions, get support, track deliveries and more.

Your online shop

Facebook and Instagram Shops can be setup in a few ways depending on your current setup and needs wether you already have an online shop already or you are new to the world of e-commerce. No matter your current position, getting setup or integrating your current website shop is simple.

New to e-commerce?

Facebook Shops is all you need to get setup with an online shop. From listing your products to processing fee’s and receiving delivering orders, it can all be process through Facebook Shops with no need for you to think about the technical setup.

E-commerce Businesses

For Small Businesses with an online shop already in place, there’s a few paths to get going quickly.

If your current online shop is powered by Shopify, BigCommerce, WooCommerce, ChannelAdvisor, CedCommerce, Cafe24, Tienda Nube or Freedonomics, chances are you can integrate your current online shop to Facebook Shops! This means your products can all be connected with little setup and you can continue to work and offer products across your website, Facebook and Instagram!

Payments and Fee’s

Shops for Facebook and Instagram are FREE, however if your Shop processes the order payment on Facebook or Instagram, there are some standard processing fee’s which will apply. Check your Commerce Manager for the latest fee details.

Loyalty Program, WhatsApp and more’s to come!

A loyalty program scheme is also in development to offer earned rewards for your customers along with Shop integration into WhatsApp, Messenger and Instagram Direct for customers to buy direct there too!

Where to start

Head over to your Facebook Page and check if you Page is eligible. For more details, check out the  Business Help pages here.