LinkedIn is giving users a few more tools to make their profiles stand out by introducing templates for LinkedIn posts. The new feature will allow users to create “visual content customized to meet their needs,”.
The feature is designed with users who may not feel comfortable with design and video editing in mind. “Whether you’re a product manager, small business owner or photographer, we want to make it easy for you to customize and share your experiences on LinkedIn,” the company wrote. The templates are available across mobile and desktop platforms and can be used to share images, GIFs or videos. They can be added with just a few clicks from a smartphone or tablet.
The new feature allows you to create an entire post from scratch or select from one of five pre-made templates, which are meant to highlight the content of your post in some way.
The options include:
- Share your story
- Give kudos (or criticism)
- Ask a question or poll your followers
- Announce an event or product launch on LinkedIn
The feature is designed with users who may not feel comfortable with design and video editing in mind. With that in mind, the tool can be used to upload any image from an external source (like a stock photo or a screenshot), or one taken directly from your smartphone’s camera. Once uploaded, you can add text overlays and make changes to the background color of your image, all while keeping its original proportions intact.
The addition of more visual content options on LinkedIn could help users create more engaging posts that stand out among other professionals on the platform. The app already has several built-in features for adding professional photos and videos—but this new tool makes it even easier to share these types of visuals, which are key pieces of content for companies trying to attract talent online.
"Whether you're a product manager, small business owner or photographer, we want to make it easy for you to customize and share your experiences on LinkedIn,"
This update is part of LinkedIn’s ongoing effort to help its users increase engagement on their posts by adding visual content where appropriate. This strategy has already proven successful: according to LinkedIn’s own data, posts that include images receive twice as many clicks or likes than those without images
