Work

Realising organisations goals through online and digital solutions

Hilton Grand Vacations

Working with the resort teams across Scotland to reach, engage and convert attention towards holiday rentals and sales.

Hilton Grand Vacations digital campaign has pioneered the reach and conversion of their smaller, destination resorts across Scotland. Working with the marketing team and brand team in the US, I created a series of destination style videos made specifically for social media, targeting key audiences across the UK.

Video Content

Targeted Ads

Consultancy

Reporting

Setup / Support

1,016,203

Content Impressions

47,106

Website Conversions

33%

Of All Web Traffic

Bon Accord

Working with one of Aberdeens leading retail destination to reach, engage and drive attention into footfall at key events throughout the year.

I have enjoyed working alongside Bon Accord on several projects around content, ads, strategy and engagement on social media to reach, engage and drive their target audiences down to the retail shopping centre to enjoy the activities on offer.

Video Content

Targeted Ads

Live Streaming

Consultancy

Reporting

Summer in the City

Video & Local Audience Ad Targeting

Capture event content at the opening as it was happening, quickly edited and videos created and launched across social media. A series of video stories were created with audiences targeted and reached across social media and the wider web.

5

Social Media Videos

Christmas

Purple Apple Award Winning Campaign 🏆

Christmas is a key event for retail and one Bon Accord like to embrace and engage their wider community with. Videos were created for use across social media and included a TV ad quality launch video, gift guides and promo for Santas grotto!

828,067

People Reached

59,524

Page Engagements

Student Lockdown Event

Live Streaming, Video & Student Ad Targeting

Using Facebook and Instagram we reached an active local student audience through targeted content and on-site live streaming competitions that highlighted the exclusive student event, increasing signups, event footfall and overall success.

140,462

People Reached

8,899

Engaged Users

The House Spa

Video & Local Audience Targeting

The House have a very strong social media community, but engaging with gift givers (predominantly male) at key holiday dates can be real challenge and opportunity. With warming, aspirational content showcasing their services and value, we use clever audience targeting to reach a connected male audience and promote their holiday offers.

140,000

Organic Competition Reach

200%

Online Sales Increase

West Coast Estates & Costa Coffee

Video & Local Audience Targeting

Commercial property has a strict application and approval process that requires local engagement and input. Using video content and specific message targeting to surrounding communities, we used social media to reach, inform and rally a local community to be part of the official application process and securing a successful planning application.

55,000

Local People Reached

374

Online Applications of Support

1770 Whisky Launch

Video, Ad Targeting & Email Marketing

1770 Whisky was the first whisky to be made in Glasgow in over a century, a real interest to whisky connoisseurs across the UK. By using video content from Flux Video, I targeted a whisky audience across Facebook and Instagram along with a bespoke signup website built by Form Digital, we reached, converted, emailed and SOLD OUT the first bottling of 1770 in the first week!

59,088

Whisky Drinkers Reached

3,942

Registered To Buy A Bottle

View more examples of video work on my YouTube channel.

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